28
Dec
09

Jiftus Rhithalixe


Hi reader.  You are wondering what that title means.   It’s complicated.

On the one hand, there is no ready explanation of the phrase, because it is jibberish.  However, something very important is happening right now in our world that may only be summed up as such; and therefore befitting such a name.  Jiftus Rithalixe could possibly express the notion that a nation’s most accurate news reporting is coming from the comedy “sector,” or it could refer to the silly idea of having national level debates about religion.  Why stop there?  It could also refer to the fact that right now it is easier to make money as a swindler than a legitimate entity.  Don’t believe me?  Go to any freelancing site that caters to writers and tell me what the number one job out there is.

Know what, I’ll spare you the trouble.  After weeks of desperately searching for writing jobs I can tell you the hands-down number one: re-writing copyrighted articles ala human thesaurus until the article passes the test of plagiarism software algorithms.  Writers are shitting out hundred of thousands of “rewritten” articles every day for the sole purpose of linking websurfers back to their shitty product (think knock-off herbal remedies and potentially harmful dieting schemes).  They call this Search Engine Maximization.

On one hand, great, someone found a way to create reliable internet search using scales of relevance.  That’s a novel and good idea in its inception, but I should inform you that this method being adopted by the internet community at large is not only criminal, but largely developed by people who knew they could sell ten tons of crap placebocuticals to nimrods slapping their mice all over the global commerce control buttons; wontonly ordering BOXES OF THEIR OWN MENTAL WASTE.

While some of the linked examples are simply funny, the others speak a horrible truth about our culture.  For example, did you see the one about the person who just sold “antenna balls” online and made f’ing millions?  What people don’t know is that there is an entire digital mechanism driving this e-commerce (as business people like to think of it) that is hell bent on getting your Doritos scarfing ass to fork over your small amounts of money until you have mountains of garbage to add to the already terrible garbage problem we HAVE NOT ADEQUATELY ADDRESSED!

Jiftus Rhithalixe.

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